RLB Packaging, a leader in the NZ packaging space, wanted to bring their offline purchasing journey online and allow for their customers to place orders unaided. This provided a unique challenge due to having to account for different product variants within a wide range of products.

In addition to this challenge, product discovery was a main focus in order to upsell additional products. This meant, most importantly, highlighting subcategories in the first page-fold at category view plus sufficient focus on related products at the PDP level. Similar blocks were added throughout the purchasing journey to further enhance this discovery process.

Designs completed during my time at Overdose Digital.